Our Story

Artist. Inventor. Innovator. Founder.

From an Artist’s Vision to a Legacy of Safer Surface Care

The ROG story began at Walt Disney World in 1972 and grew through decades of craftsmanship, field experience, engineering evaluation, and documented commercial use.

Shop ROG3 products Explore the original archive

It started with an artist

In 1972, artist, inventor, and entrepreneur Vincent P. Vallone operated a custom glass-etching studio at Walt Disney World’s Magic Kingdom. He transformed ordinary glass into personalized artwork with the precision of a craftsman and the curiosity of an inventor.

According to the company’s history, a Disney Imagineer asked whether the same precision etching techniques could be adapted to improve traction on porcelain bathtubs without changing their appearance. Vincent accepted the challenge. Experimentation and refinement led to a microscopic etched surface that was used at Disney’s Contemporary Resort. What began as an artistic skill had become a practical surface-care innovation.

Historical reference letter and portrait of ROG founder Vincent Vallone
Wayne Mitchell reference and historical portrait of Vincent Vallone.
Historical Disney Contemporary Resort correspondence
Walt Disney World Contemporary Resort correspondence.
Former Disney engineering reference letter
Former Disney engineering reference concerning the etched-surface work.

A technology that caught Kohler’s attention

Historical correspondence in the ROG archive documents Kohler’s interest in evaluating the process. Representatives examined the installation and invited further discussion of testing and potential applications. For a small company built on artistry and problem-solving, that attention was an important milestone.

The archive is presented here so visitors can read the original documents for themselves. These records are historical evidence; they should not be read as a current blanket endorsement of every product, surface, or use.

Historical Kohler evaluation letter
Kohler evaluation and acquisition-interest correspondence, October 1991.
Disney Contemporary Resort letter referencing Kohler
Contemporary Resort correspondence referencing the Kohler meeting.

From Disney to hotels and resorts

Over the following decades, Vincent and his team worked with hotels, resorts, and facilities where appearance, guest access, and consistent maintenance mattered. Letters from managers, engineers, safety professionals, and property operators describe completed work, ongoing cleaning programs, and long-term field experience.

Those letters do not replace present-day testing or a site-specific safety program. They do show the breadth of the company’s commercial history and the care taken to document it.

Best Western testimonial letter
Best Western Hi-Desert Inn testimonial.
CFI Resorts testimonial letter
CFI Resorts testimonial.
Stouffer Riviere Hotel reference letter
Stouffer Riviere Hotel reference.
Huntsville Marriott testimonial letter
Huntsville Marriott testimonial.
Hampton Inn testimonial letter
Hampton Inn testimonial.
Residence Inn Valley Forge testimonial
Residence Inn Valley Forge testimonial.
Huntsville Marriott 2007 testimonial
Huntsville Marriott follow-up testimonial, 2007.
Holiday Inn treatment reference letter
Holiday Inn slip-resistant treatment letter.
Hotel consulting reference letter
Hotel consulting reference.
Las Vegas Hilton testimonial letter
Las Vegas Hilton testimonial.
Alyeska Prince Hotel testimonial letter
Alyeska Prince Hotel testimonial.
Embassy Vacation Resort Kauai testimonial letter
Embassy Vacation Resort Kauai testimonial.

Discovering the missing piece

Commercial experience revealed that creating a textured surface was only part of the job. Soap scum, body oils, mineral deposits, and ordinary bathroom buildup can interfere with the feel and cleanliness of a surface. Vincent’s response was to develop a maintenance system—ROG1 and later ROG3—intended to remove buildup from compatible surfaces while supporting the care of professionally etched textures.

ROG products are cleaners, not coatings, and they do not make any surface slip-proof. Users should follow the current label and safety data, confirm surface compatibility, rinse thoroughly, and use inspection, testing, documentation, and other appropriate controls as part of a broader safety program.

Historical hotel maintenance instructions
Historical hotel engineering and housekeeping process instructions.
Historical BCD Soft Blast warranty
Historical BCD Soft Blast limited warranty.
Historical bathtub sample enclosure document
Cast-iron bathtub sample enclosure and historical performance claim.
Historical sample hotel guest communication
Sample hotel guest letter.

Backed by documented testing

The archive includes engineering correspondence, microscopy, test-method documents, coefficient-of-friction evaluations, and technical analysis. Together they reflect a long-running effort to measure performance rather than rely on assumptions.

Test results apply to the specific samples, conditions, instruments, and dates described in each record. They are not a guarantee that every surface will perform the same way. Current conditions should always be evaluated with appropriate professional methods.

Law Engineering historical test results
Law Engineering test results, 1989.
Law Engineering testing confirmation letter
Law Engineering letter confirming slip-resistance testing.
Historical ASTM F462-79 standard page
ASTM F462-79 historical standard page.
Historical NIST Brungraber tester diagram
NIST-Brungraber tester diagram.
Historical Brungraber test results
Brungraber test results, May 1991.
Historical Brungraber test conclusion
Continuation and conclusion of Brungraber results.
McCrone Associates microscopy study
McCrone Associates photomacrographic study.
Historical ROG company record
Historical company record describing testing and endorsements.
Historical tester calibration documentation
Tester measurement area and calibration page.
National Safety Council professional reference letter
National Safety Council professional reference.

Carrying the legacy forward

Today, ROG continues the work Vincent Vallone began more than five decades ago: combining careful surface cleaning with clear instructions, documentation, and respect for real-world conditions. The company’s history is unusual because so much of it survives in original letters, reports, test pages, photographs, and customer records.

That evidence is part of the story—but the practical promise to today’s buyer is simple: transparent product information, secure checkout, responsive support, and products designed for focused care of compatible bathroom surfaces.

Historical documents are shown for transparency. Product use must follow current labels, instructions, safety data, and surface-manufacturer guidance.

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